From Bricks to Bytes: Why PropTech Matters Now
Leasing cycles, energy volatility, and remote work have redefined risk and opportunity. Technology turns uncertainty into signals—revealing demand patterns, operational inefficiencies, and overlooked revenue streams that were invisible in spreadsheets alone.
From Bricks to Bytes: Why PropTech Matters Now
A startup CEO once shared how a simple heatmap convinced a skeptical landlord. The data highlighted weekend foot traffic near a suburban office park, unlocking a retail partnership that raised occupancy and delighted tenants with unexpected convenience.